Gaya APA
Ries, A, D, L, R.
(2003).
The Fall of Advertising & The Rise of PR
.
Jakarta:
PT Gramedia Pustaka Utama.
Gaya MLA
Ries, AL.,, Dan, Laura, Ries.
"The Fall of Advertising & The Rise of PR".
Jakarta:
PT Gramedia Pustaka Utama,
2003.
teks.